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Since the early stage of the online gaming business, HanbitSoft has been building relationships with leading partners for the goal of global online game publishing. Now it has advanced into more than 80 countries including America, Europe, and Asia and it will continue to put more diversified efforts in exploring new markets.
Under our strategy of ‘Selection and Concentration,' HanbitSoft has established joint corporations in major markets and provided on-line services in cooperation with local partners. HUE, the Joint Venture in Japan is servicing Granado Espada, Neo-steam, WYD, and Take Down In USA and Europe, HellGate: London and Mythos are brought out through the other joint venture, PingO.
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Since 2004, when HanbitSoft set its management target of becoming a global publisher, it has been putting great efforts into overseas business and opened the road towards worldwide exportation through partnership with major online game companies around the world.
At the beginning of overseas advancement, online game marketability was limited only in a few Asian countries but from 2006 the company successfully advanced into European markets by making license contract of ‘Pangya'. In 2007 HanbitSoft made another stride to other emerging markets such as India and Russia.
HanbitSoft established Ping0, a joint venture with Flagship Studios, the developer of ‘HellGate: London' in July 2006. European JV, Ping0 Interactive was established in 2007 successively. As a result, HanbitSoft paved the way toward global publisher by establishing basis to commence ‘HellGate: London' service not only in Asian market but also in U.S. and European markets.
HanbitSoft is planning to expand its market in the future, fulfilling the precious dream of becoming the ‘The Leader of Global Entertainment'. With priority given to game business, HanbitSoft will spread out its business area to various digital entertainment products and its challenge to enrich people's life will not end.
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