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With constant growth since its foundation, HanbitSoft advanced into overseas market in full scale through strategic associations with global partners since 2004. It has been well known as an online game publisher, home and abroad, and has achieved more than 100 million dollars worth of exports to more than 80 countries around the world.
HanbitSoft is doing its best to lead worldwide game industry by utilizing fresh management strategies and pioneering into various genres in this dynamic industry. HanbitSoft's strongest point is coping with new and dynamic industry environment as flexibly as possible based on the corporation's spirit of ¡®challenge'. With this merit in place, HanbitSoft is aiming at its ultimate goal ? the world market.
With 'discreet and active' progress, HanbitSoft strategically advanced into major game markets like US and Japan by establishing Joint Ventures with leading local partners. As for other Asian countries, customized and optimized game services for the local environment are being provided in association with major local partners under license contract. In addition, HanbitSoft is securing stable game contents for domestic market by strengthening development capacity of its domestic subsidiaries such as Joy Impact and IMC GAMES. HanbitSoft is also securing powerful game titles through US development partner, Flagship Studios and providing various genres of game contents to global market.
HanbitSoft's operation is not limited within the bounds of digital entertainment. Aside from publication of PC and online games, it is also penetrating the game characters and toys industry in order to extend its coverage as an extensive entertainment company. It is continuously seeking for and publishing outstanding games according to users' demands and changing platform trends. Taking advantage of its success in Korea, its efforts are now being directed towards the broader world market. HanbitSoft is doing its utmost to create diversified profit structures based on game contents.
With its active advancement into the world market, HanbitSoft is giving great contribution for the worldwide standardization of online game industry, as one of the representative companies in Korea, the authoritative market of this industry. Since the number of game users is growing tremendously through all generation encompassing females, the middle & old?aged as well as teenagers, HanbitSoft will actively develop management strategies to advance into the worldwide markets with various high quality games.
To achieve its goal of becoming one of the best game publishers, HanbitSoft is preparing for the second leap. It has established and practiced two management plans - ¡°To take a leap into becoming the No.1 online game publisher; and to establish a competitive organization.¡± Furthermore, based on the new motto, ¡°SSEN (Speedy, Strong, Exciting, New) Hanbit,¡± HanbitSoft is doing its best to improve profitability and maximize corporate values.
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